A sustainable Sälen - a matter of the heart
Sälenfjällen has a natural incentive to care for the nature and environment in which we live and work. We want both visitors and ourselves to enjoy the mountains in the future.
Bærekraftig Reisemål
The sustainability label “Sustainable Destination” is our systematic work with sustainable development. The Sustainable Destination label in Sälenfjällen was (together with Idre) the first destinations in Sweden to receive the label outside Norway in 2018. Since then we have now been re-labeled twice. The Bærekraftig Reisemål scheme is for destinations that want to work with long-term sustainable development.
– The Sustainable label Destination is not a price for work done. But it drives us in the right direction and our sustainability work must always be in motion, says Louise Larsson, CEO Destination Sälenfjällen.
Sälenfjällen was re-labeled in 2022 and 2025 and is continuously working on measures within climate and environment, culture, social responsibility and economic sustainability. This is an extensive process, which involves responding to 84 indicators in order to be awarded the label for three more years. The sustainability label for destinations under the Bærekraftig Reisemål label is currently available throughout Norway at around 60 destinations, but only in two places in Sweden, of which Sälenfjällen is one.
The work of responding to the indicators includes three different surveys of our target groups around the destination: residents, cottage owners/visitors and businesses. Through the resident survey, we are also pleased to see that the arrangements made for guests are also of great benefit to residents. We are extremely grateful to everyone who is contributing by answering these surveys.
Without visitors and cabin owners, much of what Sälenfjällen has to offer would be lost, as there are not enough inhabitants to cope with such an extensive and wide range of services and good infrastructure as we have today. The tourism industry in Sälenfjällen is therefore an important factor in making Sälenfjällen an attractive place to move to and live in. Input from the three surveys will be incorporated into an action plan that Destination Sälenfjällen and Malung-Sälen Municipality, together with other partners, will review and take action to improve for the target groups.
The Sustainable Destination Label is approved by the GSTC (Global Sustainable Tourism Council) based on the 2030 Agenda and has been translated into a practice for the tourism industry.
Read more about the Sustainable Destination Label, at Visit Norway
Sustainability of our members
Destination Sälenfjällen is the joint company for the development of the hospitality industry in Sälenfjällen. The company works strategically with overall issues to create good conditions for the hospitality industry and thereby contribute to an increased number of visitors all year round in Sälenfjällen. Destination Sälenfjällen represents 150 member companies.
Read more about how some of them work with sustainability.