News
Louise Larsson becomes new CEO of Destination Sälenfjällen
2025-02-14
The Board of Directors has today announced that Louise Larsson has been appointed as the new Managing Director of Destination Sälenfjällen. She will take up the position on March 1.
Louise Larsson is a well-known profile in Sälenfjällen with solid local roots. She lives in the area and has a wide network of contacts in the area. Louise comes most recently from Fiskarheden Fastigheter where she successfully ran several projects that she will continue to be partly involved in alongside the assignment in the Destination Company.
– “I am both proud and honored to lead Destination Sälenfjällen. I am passionate about the development of our region and look forward to working with all member companies and other stakeholders to strengthen Sälenfjällen as an attractive destination,” says Louise Larsson.
– “We are very pleased to welcome Louise Larsson to Destination Sälenfjällen. Her experience and local knowledge will be a great asset to us,” says Lars Påhlson, Chairman of the Board of Destination Sälenfjällen.
Outgoing CEO Anders Bjernulf will work with Louise Larsson during a transition period to ensure a smooth handover.
– We would like to take this opportunity to thank Anders Bjernulf for his years in the Destination Company. Under his leadership, we have achieved many good things for visitors, entrepreneurs and locals alike. We wish him the best of luck in his new job as Destination Manager for SkiStar Sälen,” concludes Lars Påhlson.
Contact
Lars Påhlson, Chairman of the Board, +46 76 849 98 01.
Louise Larsson, incoming CEO, +46 76 006 36 96.
Traffic information week 8 & 9
2025-02-10
To reduce the traffic challenges in connection with Vasaloppet, we have together with Vasaloppet produced a temporary road map for the events v. 8 and v.9.
Digital map makes Sälenfjällen easier and safer to visit
2024-04-29
Sälenfjällen is the world’s fourth largest winter destination. It is now working hard and strategically to establish itself as a potent barefoot destination, and several of the major players are investing heavily in the area. This also creates conditions for smaller operators who can follow suit and invest to everyone’s benefit.
Destination Sälenfjällen, with 150 member companies, has brought together Sälenfjällen’s hiking, cycling and canoeing trails in a new smart and interactive digital platform for web and app. The guide also includes nature reserves, attractions, restaurants, accommodation, swimming spots and much more. In this way, Destination Sälenfjällen wants to inspire and guide visitors to richer experiences in the mountains.
Increased mountain safety
Those who download the app to their phone get access to both GPS function and offline maps so that you always see your position in the map, which is both safe and secure. Visitors can plan their trip at home at the kitchen table and then take the guide with them in their pocket on the mountain. Fjällräddningen welcomes the initiative, which significantly facilitates the work and response time for operations. In other words, greatly increased mountain safety!
Tjejmilen donates 20 000 to mountain trails
2023-09-26
As part of creating sustainable events in the mountains, Tjejmilen Sälen has donated SEK 20,000 to Destination Sälenfjällen. The money will be used in full to renovate and develop mountain trails, which will both protect and make the mountain environment accessible.
– It is important that we are jointly responsible for making as small a footprint as possible in the mountain environment where Tjejmilen is organized, with the lead grant, destination Sälenfjällen can continue the work with poles on the mountain that reduce the wear and tear on nature. In addition to the contribution, we work actively to minimize the wear on the mountain by, for example, encouraging all participants to carry their own liquid during the competition so we can minimize the number of liquid stations. We also transport all the materials required along the course on foot or by electric bike, says Lotta Lindblom, Event Manager at Marathongruppen.
– For several years we have worked with the local industry to make mountain nature more accessible by building footbridges on popular trails. We see very positive effects on the trails where we have supplemented with footbridges in the form of increased use and less wear and tear on the ground. It is gratifying that events such as Tjejmilen Sälen contribute to both protecting and making mountain nature in Sälenfjällen accessible, says Anders Bjernulf, CEO of Destination Sälenfjällen.
– For us, local anchoring is important, we have a continuous dialog with the landowner association in Sälen linked to events to work both long-term and sustainable. We also aim to work with local associations at events that can volunteer as officials and where the compensation goes back to the association’s children and youth activities,” says Fredrik Rydén, Concept and Event Manager at SkiStar.
Tjejmilen Sälen is organized by Marathongruppen and SkiStar. The goal of Tjejmilen Sälen is to inspire the joy of movement by offering a challenge in a magnificent and inspiring mountain environment. Tjejmilen Sälen is an enjoyable weekend with the joy of movement, relaxation and community in focus, an outdoor experience to remember!
Summer flight to Sälen
2022-05-04
The airline BRA launches summer route to Sälen from Ängelholm / Helsingborg. The route flies on Wednesdays and Saturdays during the period 6 July to 26 July.
– We see a great demand for holiday opportunities in Sweden and the large summer investment that the tourism industry makes in Sälen feels spotless and fun to be involved and support. We have had a record-breaking winter with four direct routes to the new fine airport in Sälen, so it feels extra fun that we can get started again already this summer with this route, says Martin Erkenborn, commercial manager at BRA.
The green road to Sälenfjällen
2022-03-25
Are you driving an electric car and planning a trip to Sälen? Take help from our map of the green road with charging infrastructure from Västerås and further up through Västerdalarna. Here you will find addresses for electric car charging with proximity to toilets and the opportunity for coffee or something to eat on the way to or from Sälenfjällen.
Alternative route choices to and from Sälenfjällen
2022-03-09
Tips for those who are on their way to Stöten, Hundfjället and Tandådalen. Take road 1047 in Torgås and drive via Rörbäcksnäs and we will help reduce the traffic jams. Click on the image or link for larger image.
Campaign page summer & autumn
2022-06-12
More and more players are open during the green part of the year in Sälenfjällen. Together we offer a complete and impressive range of activities, shopping, restaurants and experiences. The Sälen mountains are largest in winter but grow steadily during the bare ground period.
