Året Runt i Sälenfjällen AB, known as Destination Sälenfjällen, is a joint company for the development of the area’s visitor industry. The company works strategically with overarching issues to create good conditions for the visitor industry and thus increase the number of year-round visitors to Sälenfjällen. About 140 companies from local and regional trade and industry are now linked to the destination company; each one has the responsibility and opportunity to create marketing for and sales of its own products and services.
Sälenfjällen is northern Europe’s biggest alpine skiing area, and the Nordic region’s biggest area for outdoor activities, with around 4,8 million guest nights annually. Sälenfjällen’s annual sales are worth more than SEK 2.5 billion. During the peak of the winter season, around 100,000 people are active in the area every day. The summer months are growing year by year, in terms of visitor numbers and the activities on offer. Sälenfjällen has the alpine destinations of Kläppen, Lindvallen, Högfjället, Tandådalen, Hundfjället and Stöten. In total, Sälenfjällen has around 60,000 beds, of which about 25,000 are commercial.
For enquiries about Året Runt i Sälenfjällen AB:
Managing Director: Anders Bjernulf
Mobile: +46 (0)70 237 95 00